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Posts Tagged ‘Lorraine LaShell’


Do You Know Your Target Audience? Publisher Lorraine LaShell’s BBB Chapter Shares Media Insight to Help You Communicate with Yours

  Lorraine LaShell, publisher of Silk Purse Women, a successful targeted print and online magazine directed to women over forty in New Jersey, explains the benefits of “listening” to your audience in her chapter, The Changing Face of Media: How to Survive and Thrive in the Blitz of New Media Platforms. With all the technology […]

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NJ – LaShell, Lorraine

Media The Changing Face of Media: How to Survive and Thrive in the Blitz of New Media Platforms by Lorraine LaShell Lorraine LaShell is executive vice president of sales and publisher of Silk Purse, LLC.  She is responsible for the sales and marketing efforts of all Silk Purse Women media outlets: print, website, blog, and e-newsletters. Silk Purse has represented the pulse […]

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