BBB Author News: Soraya (Morgan) Gutman’s TEDx Talk Just Released

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TEDx Talk Just Released

Soraya (Morgan) Gutman, president–executive services at Brand Launcher, Baltimore, Maryland, presented a TEDx Talk in Wilmington, Delaware, called “How to Connect to Anyone,” and the official video of her talk has recently been released. In her TEDx Talk, she explores the diversity of human personalities and cultures, simplifying them into two basic types.

Gutman’s presentation focuses on communication techniques to foster better relationship-building among people of all backgrounds and genders. Her simple techniques comprise vocal as well as visual and auditory components to allow individuals to communicate in a consistent and powerful way, regardless of personality, cultural background, or generational differences.

“Having worked with hundreds of business owners and C-level executives throughout my career, I’ve discovered a lot of dos and don’ts when working with different ages, personalities, and cultures,” Gutman explains. “My seminars on how to connect authentically with someone who is so vastly different from you are usually three to four hours long. And they all started with observations from my Egyptian father and German mother. My challenge for the TED Talk was how to communicate all this knowledge and insight in 12 minutes!”

Gutman, a resident of Wilmington, has 15 years of hands-on business experience in the private, public, and military sectors. She brings her unstoppable enthusiasm and drive to every presentation, with the goal of helping clients, colleagues, and audiences identify and conquer their toughest business and management problems. Gutman is an entertaining and engaging speaker who connects with diverse audiences wherever she appears.

To view Gutman’s TEDx Talk, go to TED Talks are produced and owned by TED Conferences, LLC, New York, New York.

Brand Launcher is a strategic business firm that helps entrepreneurs and business owners grow sales and enhance company performance. The company provides coaching and consulting in three spheres: business operations, marketing, and work/life balance. The Brand Launcher team is comprised of senior-level mentors with years of real-world experience. For more information, visit, email, or call 410-235-7070.

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(Photo Credit: Photos by Alessandra, © Alessandra Nicole)

Soraya is a contributing author in Volume 2 of the Big Bold Business Book. You can read more on the topic of her talk in her chapter (#27), “How to Effectively Connect with Anyone Regardless of Personality, Culture, or Age.”

Congratulations, Soraya!


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