How to Create Content That Attracts More Customers Using the HBS Writing Formula (It’s Not Harvard Business School—but Readers Find It Hard to Resist) by Joyce Restaino
Joyce Restaino, an award-winning writer and editor, leads Joyce Restaino Writing and Editing Service, and is co-founder of the Big Bold Business® book series. She works with business owners and professionals who want to increase their credibility and visibility through the power of the written word. To find out how Joyce can transform your knowledge and know-how into articles, blogs, books, and more, she can be reached at:
Read Joyce’s chapter in Big Bold Business Advice from U.S. Business Owners: Practical Pointers, Solutions, and Strategies for Business Success, published by Woodpecker Press, 2015.