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Talking Turkey – Top 10 Reasons for Becoming an Author

Becoming an Author - a Great Idea

As the year is winding to a close, take a frank look at what you’ve accomplished in 20-10. Have you met all, most or just some of your goals? Are you ready to kick things up a notch (or more)?? Then you might want to consider this Top Ten List, which covers the strongest reasons for becoming an author.

Necessary Fine Print: the advice contained in the following list presupposes the person pursuing “Author” status has a demonstrated level of expertise in the topic they are writing about.

Number 1: Separating yourself from the masses. There are LOTS of people who know what you know, who do what you do. There are a bunch who know even more than you, and regrettably, quite a few who claim to know what you do, but don’t! Bottom line – there’s a ton of competition out there. When you are an Author, you are automatically pushed into a more elite (smaller) group of folks… which makes it easier for people to find you.

Two: Becoming an Author expert-izes you in the eyes of your prospects and clients. It has a cache that implies you know what you are talking about, even if you are self-published  or use an independent publishing house.

 

Three: Authors typically have better results connecting with the media. As a journalist, I’m always on the hunt for new sources; so are my peers in radio, TV, internet radio, etc. Folks who are authors are always a plum pick over those who aren’t.

Four: Published Authors have more swag to brag about, and there’s no denying that artful horn tooting (especially online) can lead to lots of lovely Google Juice and inquiries.

Five: Authors can command more pay for their services. Once the book is published and you’re officially “an Author” you should consider adjusting your fees upwards

Six:  A clear Author advantage – new revenue stream creation via book sales. Whether hawking your wares on a website, via online ads, networking or back of the room sales (after an appearance) – book sale revenues are a lovely perk.

Seven: Authors are in demand as speakers, presenters, panelists (and usually get paid more too) over non-authors, especially if the book is a best seller.

Eight: Author-hood is a powerful self-promotion engine! Smart Authors leverage their status via Press Releases (before and after an appearance anywhere), in conversations with clients and prospects, to the media, to get new editorial invitations (for online or print publications, guest blog posts, etc.)

Nine: Authors can birth new products or services from the book, i.e., self-produced podcasts, webinars, CD’s, videos, services or other products.

Ten: Savvy Authors can open new doors, hobnobbing with fellow authors, connecting with literary agents and traditional publishing houses, becoming a recognized source in both virtual and real worlds.

So if you’ve been on the fence about becoming an Author – get moving! Yes it’s a lot of work if you are writing a traditional length book, but it’s worth it. To lesson the workload (and investment if you are going to go the self-publishing route) consider joining forces with complimentary colleagues.

Of course one of the easiest (and least expensive) ways to acquire that “Author” status is to be a part of a larger endeavor, which involves more participants. If you are a New Jersey woman business owner, Woodpecker Press has the perfect solution. The Big, Bold Business Advice book project – which will offer solid, practical business success tips covering over 80 different topics – splits the time and monetary investment of publishing between 100 women. For more information about how you can be a part of this exciting new self-help business guide, visit www.BigBoldBiz.com or call 973-476-2719.

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